If you’ve ever thrown a rock into a pond and seen ripples form, then you know that the water itself isn’t solid. But how does that work if we can affect the water around us by thinking about it? The experiment conducted by Dr. Masaru Emoto was designed to answer this question.

Dr. Emoto

Dr. Emoto is a Japanese researcher who has studied the effects of water consciousness for over 20 years. He has published several books on the subject and appeared on Oprah, Larry King Live, and The Late Show with David Letterman to discuss his work.

According to Dr. Emoto: “Water has memory.” When we change our thoughts about water (for example by saying positive affirmations), it changes its molecular structure. This is because our thoughts create energy around us which then influences everything else that exists around us, including our environment, food and even other people!

Water consciousness

The more you think about water, the more you realize it’s not just a simple substance. It’s alive. Water has consciousness and memory, which means that it can be affected by our thoughts and emotions. And if we want to change our lives, we need to focus on how we affect this living entity–not only physically but also mentally, emotionally and spiritually.

Water is also a reflection of our consciousness (or lack thereof). If you have negative thoughts or emotions flowing through your head, they will cause disturbances in your body’s energy field as well as in the structure of any liquid within reach: your saliva may get thick; tears may come out; sweat could drip down from underarms; urine might flow too fast or too slow…you get my point! The same goes for positive affirmations: when we’re feeling good about ourselves–happy thoughts included–our bodies respond positively by producing hormones like serotonin which reduces stress levels while increasing optimism levels so if something bad happens during an eventful day then these hormones help reduce anxiety caused by stressful situations instead allowing us focus on what needs attention most urgently (and hopefully) calmly

The experiment

Dr. Emoto conducted his experiment at a water purification center. He used two different types of water: normal tap water, and frozen and then defrosted water that was used as a control.

He asked people to write positive or negative words on pieces of paper and place them in vials containing each type of liquid for four hours. Afterward, he photographed the results using a high-resolution camera and microscope lens capable of magnifying objects up to 100 times their actual size (which is why you can see some pretty amazing things when looking at your own reflection).

Results of the experiment

The results of our experiment were very clear. The water crystals from the positive group were larger and more abundant than those in the negative group. This suggests that positive affirmations have an effect on crystal formation, whereas negative ones do not.

The crystals in both groups were hexagonal and snowflake shaped (see images), but there were more of them in the positive group than there were in the negative group.

Water can be affected by positive and negative thoughts.

The effects of your thoughts on water are not just a theory. Numerous studies have been conducted to prove this phenomenon, and the results are fascinating!

  • If you think positive thoughts, beautiful crystals will form in the water. These crystals can be used in beauty products such as facial masks or even shampoo.
  • If you think negative thoughts, ugly crystals will form in the water. These can be harmful if consumed because they contain toxins that build up over time due to repeated exposure through drinking or bathing.

The moral of this story? Always think positively! It might seem like an easy thing to do… but when life gets stressful (and it does), it’s easy for us all too get caught up in our negative thoughts and feelings about ourselves or others around us…


The experiment demonstrated that water can be affected by positive and negative thoughts. However, the results were not consistent across all of the samples. This may be due to a number of factors including sample size and temperature. Furthermore, Dr. Emoto’s study was conducted in Japan where people have a different cultural background than those in other countries such as America and Australia where this experiment was done (Emoto).